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Posted on 17 June 2024

Out-of-home (OOH) digital advertising has become an essential component of modern marketing strategies, blending traditional outdoor advertising's wide reach with digital technology's versatility. This combination enables brands to engage with consumers in innovative and impactful ways, creating memorable experiences that drive brand awareness and engagement.   Digital and Static Bus Shelter Ads Bus shelter ads are key locations for both foot and motor traffic. Foot traffic is often idle at these locations; enabling the opportunity for potential clients to have more viewing time....

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Posted on 23 August 2023

Billboard advertising is a form of outdoor advertising with large-scale print or digital that are mainly found in high-traffic areas - commonly visible on highways, buildings, and public transit stations. What makes billboard advertising so effective when it comes to brand awareness is that billboards actively put any ad in front of more eyes than many other common kinds of outdoor promo since they are oversized so they can be read from a distance by people viewing them while driving...

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Posted on 7 September 2016

Street furniture advertising refers to outdoor (OOH) media that combines with city furniture like bus shelters, kiosks, benches and public restrooms to advertise. They are placed in densely populated pedestrian zones for this purpose, but the result is also that they reach an incredibly broad audience. Lux OOH Advertising Agency fast lane for Street Furniture Advertising Expertise and Experience Lux OOH Advertising Agency has an incredible amount of experience in the OOH advertising industry and have several placements for street furniture both nationally...

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Posted on 7 September 2016

One of the growing strategies in terms of marketing is digital van advertising, in which digital vans equipped with screens are used to display advertisements, which can be showcased at different sites and has several benefits over the traditional static billboards.   Flexibility and Mobility In contrast to static boards, digital vans are constantly on the move, utilising different areas to ensure they deliver better exposure and crowd! This is especially advantageous in sprawling urban centres where the ability to manoeuvre through heavy...

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Posted on 1 September 2016

OOH transport advertising refers to the placement of advertisements on transportation mediums. This includes ads on buses, taxis, trains, subways, airports, and trucks. It is a subset of out-of-home advertising, specifically focused on reaching people in transit, offering high visibility and frequency.   Types of OOH Transport Advertising Bus Advertising - Wraps, Interior Posters Train Advertising - Horizontal/Vertical Displays Subway/Station Advertising - Digital Displays, Restrooms, Escalator Panels, Cross Track Adverts, 4-96 Sheet Adverts Airport Advertising - Digital Displays, Restrooms Taxi Advertising -  Full/Half Wraps, Receipts, Tip Seats   OOH...

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