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Posted on 17 June 2024

Out-of-home (OOH) digital advertising has become an essential component of modern marketing strategies, blending traditional outdoor advertising's wide reach with digital technology's versatility. This combination enables brands to engage with consumers in innovative and impactful ways, creating memorable experiences that drive brand awareness and engagement.   Digital and Static Bus Shelter Ads Bus shelter ads are key locations for both foot and motor traffic. Foot traffic is often idle at these locations; enabling the opportunity for potential clients to have more viewing time....

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Posted on 7 September 2016

In the fast-paced world of marketing, standing out from the crowd is paramount. One innovative way to capture attention is through the use of branded vehicles for Out-of-Home (OOH) brand awareness and product sampling. These mobile billboards not only increase visibility but also offer unique opportunities for customer engagement.   The Rise of Mobile Marketing The shift towards mobile marketing reflects changing consumer behaviours and technological advancements. Branded vehicles, equipped with eye-catching designs and digital enhancements, are now a staple in many marketing...

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Posted on 7 September 2016

One of the growing strategies in terms of marketing is digital van advertising, in which digital vans equipped with screens are used to display advertisements, which can be showcased at different sites and has several benefits over the traditional static billboards.   Flexibility and Mobility In contrast to static boards, digital vans are constantly on the move, utilising different areas to ensure they deliver better exposure and crowd! This is especially advantageous in sprawling urban centres where the ability to manoeuvre through heavy...

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Posted on 1 September 2016

OOH transport advertising refers to the placement of advertisements on transportation mediums. This includes ads on buses, taxis, trains, subways, airports, and trucks. It is a subset of out-of-home advertising, specifically focused on reaching people in transit, offering high visibility and frequency.   Types of OOH Transport Advertising Bus Advertising - Wraps, Interior Posters Train Advertising - Horizontal/Vertical Displays Subway/Station Advertising - Digital Displays, Restrooms, Escalator Panels, Cross Track Adverts, 4-96 Sheet Adverts Airport Advertising - Digital Displays, Restrooms Taxi Advertising -  Full/Half Wraps, Receipts, Tip Seats   OOH...

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