OOH Reverse Graffiti Adverts London UK

Reverse graffiti is a new and eco-friendly way of advertising that brands are turning to in order to make a big impression with the world while talking sustainability. It is the process of creating images, logos or messaging in the dirt on the surfaces such as walkways or walls by cleaning rather than directly adding a paint, and other applications.

Environmentally Friendly

Reverse graffiti involves using a high pressure hose – no chemicals, dyes or paints. By eliminating the need to use dirty cleaning chemicals, it does not leave any toxic residue which appeals to increasing consumer demand for cleaner and more sustainable practices. Reverse graffiti branded

Cost-Effective

Reverse Graffiti is often a more affordable solution than traditional formats like billboards, or printed adverts. Using primarily water and a stencil, it requires minimal materials both in production and in cleanup. This cost efficiency allows brands to divert resources towards other aspects, like scaling up their campaign reach or experimenting with other progressive marketing tactics.

@reversegraffitiadverts

Reverse Graffiti advertising for the opening of the new Shake Shack shop in Lonon. Have u tried Shake Shack yet? #reversegraffiti #reversegraffitiadvertising #cleanstencils #ChalkTagging #chalk #pavementadvertising #GuerrillaStreetMarketing #Reverse #streetmarketing #pressurewashing #jetwashing #food #restaurant #brand #brandawareness #brandactivation #brandgrowth #cleantok #satisfying #shakeshack #cleaningtiktok

♬ original sound – ayani.enomis

High Impact and Memorable

The character of reverse graffiti is its surprise and strangeness. This stark contrast against the dirty surface gives a distinct visual presence. And, as an added bonus, the newness of it can make for a great headline and a lot of earned media. We love how temporary these are, all washed clean in up to 30 days depending on the rain/footfall. The impressions create hype and urgency as pedestrians know it’s not going to be around forever.

Local and Targeted

These stencils are strategically placed at sites which are high in human traffic like transport hubs, universities, business districts and shopping centres.

With a fresh approach, it perfectly compliments the current marketing values and adds an arrow to any marketing strategy pack.

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